CEE Natural: Transforming African Skincare Through Science, Sustainability, and Resilience

CEE Natural is a skincare and haircare company from Eldoret, Kenya, founded by Caroline Watwati. The company’s mission is to offer safe, effective, plant-based products made for African skin and hair. Caroline explained that her business helps connect manufacturers directly with consumers.

Building a manufacturing brand from scratch took a lot of determination. “Starting manufacturing was a challenge,” Caroline said. “Turning an idea into an enterprise requires literacy, financial knowledge, and steadfastness.”

With recent business support, Caroline was able to grow her company and handle challenges more effectively. She improved her business model, pitching, and marketing strategies, and created a clear business plan. As a result, CEE Natural has reached more customers and hired three new staff members.

CEE Natural is committed to sustainability by using mostly locally grown plants for its products, which supports local farmers and ethical practices. The company also turns surplus crops and non-food-grade plants into eco-friendly products, helping to reduce waste. All products are free from harsh bleaching agents, showing the brand’s dedication to healthy skincare and natural beauty.

CEE Natural also works to empower its community. The company trains and hires women to work in cosmetic production, giving them access to good jobs and steady incomes. It offers personalized skincare consultations to help customers make informed choices. By providing custom products and ongoing support, CEE Natural builds strong, trusting relationships with its customers.

CEE Natural sells directly to customers, delivering products through online shipping and local home delivery. With more ready-to-use products available, Caroline and her team are working to change the beauty industry by focusing on innovation, sustainable farming, and positive social impact.